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A Great Marketing Model – Utilizing the Power of OPM
by: Kathleen Gage

Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.

Another aspect of marketing is knowing how to continually reach and increase your market in the most cost effective manner possible. One way to increase reach and do so cost effectively is to find other businesses who share a similar market. These can be complimentary businesses and even competitors. What better way to get your foot in the door of a new market than with the endorsement that comes from a joint venture?

Top Career Advice ... More Choices and A Better Way of Life
by: Roger Clark

Why Career Advice Is So Important

Choosing a career presents a nerve-racking decision, as it can have a life-long impact on you. Do not fret, as you can gain a clearer outlook into your future by thorough career planning.

Are You Using the Right Form of Energy?
by: Al Hanzal

As we near the end of summer, here is a question I have for you, “Are you using the right form of energy to grow your business?” Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches forward? Read this article and see if you are using the right form of energy to grow your small business?

Head Energy

The Hawk and the Mouse - Retirement Saving
by: Kemberly Wardlaw

There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried about the ground. The hawk saw the hurried motion and swept speedily toward the rodent.

Just as the hawk's shadow engulfed the smaller rodent, the mouse fell to its back and begged, "Please, Mr. Hawk, spare me my life!" This surprised the hunter and he landed beside the mouse.

Buying And Selling Cars
by: Steve Gillman

Our neighbor Jose doesn't speak much English, which makes it tough to live here in northern Michigan. Despite that, he made a profit of over $30,000 last year selling cars out of his front yard. It's true that he's a mechanic, and that helps, but it isn't the key to his success.

The Key To Buying And Selling Cars