Secure Method of Communication
by: Max Penn

Introduction...

In today's business world, your business competitors will often try and get an edge over you by any means possible.This includes attempts at intercepting your sensitive business communications.

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Yesterday's Hero
by: Linda Matias

Wonder Woman makes it looks so easy. She gets up every morning, fights the good fight, calls it a day, and starts the whole process all over again. This is the way most of us begin our workday. We work hard, accomplish lots, and get up in the morning for an encore presentation. >From childhood we were told that if we put 110% into our careers that we will be shoo-ins for promotions and raises. It sounded like an excellent plan and one that you easily bought into-hard work equals a big return on investment. Good deal.

Then one day you walk into your office only to discover that your position has been eliminated. Not through any fault of your own, but because the powers-that-be made an executive decision to reduce costs. At that moment, you quickly realize that not everything comes from hard work, and you are reluctantly thrown into the job search.

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Time Management Tips
by: Lorraine Pirihi

This week we're going to take a look at your time management skills. Most of us have to work, and the more you can do in the least amount of time, the better. Working smarter frees you up so that not only do you have a job, but you have balance in your life !

Getting Back To Basics

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Speak With E’s Part 2
by: Sandra Schrift

“Educate, Energize, Entertain, and provide an experience for your audience”

1. Use the “Rule of 3.” The most successful speakers limit their remarks to three major points. Here is where you use your signature stories (your own personal stories) to support your points and help people visualize what you are saying.

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Businesses Should Specialise Not Generalise
by: Andy George

In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of non-core businesses. Hence one of the basis fundamental rules of starting a small business is ``find a niche and stick to it.'' What this means is that businesses should specialise in a sector of the market they are in rather than generalise. A good example of this is a retailer who sells men’s suits rather than all the range of clothes for men.

Yet entrepreneurs do not always take that advice seriously enough. They often think selling to the widest possible market is a likelier path to success rather than to focus on a particular segment of the market as illustrated by the above example. The aim of this article is to explain how a small-business owner defines their niche, target the right customers and, have the courage to decline business from the “wrong” people.

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